Business Logistics/Supply chain management (Ronald H.Ballou) พร้อม CD

This book is about the vital subject of business logistics/supply chain --- and area of management that has been observed to absorb as much as 60 to 80 percent of a firm's sales dollar and that can be essential to a firm's competitive strategy and revenue generatin. This management area has been described by many names, including physical distribution, materials management, transportation management, logistics, and now supply chain management. The business activities of concern may include all or part of the following: transportation, inventory maintenance, order processing, purchasing, warehousing, materials handlin, packaging, customer service standards, and production. The focus of this book is on the planinig, organizing, and controlling of these activities---key elements for successful management in any organiztion.