Sony BRAVIA KDL40EX720 40-Inch 1080p 240 Hz 3D LED HDTV

Sony BRAVIA KDL40EX720 40-Inch 1080p 240 Hz 3D LED HDTV Looking for HDTV that delivers more of everything you want? Sony's 40-inch KDL-40EX720 3D HDTV may be just what you're after. Sony delivers state-of-the-art technology for even smoother high-speed action scenes and a vivid, lifelike picture. Simple Internet connectivity gives you streaming media, Skype video calling, access to your own files over your home network, and then some. And if you like your entertainment with an extra dimension, just add some 3D glasses for the ultimate in immersion. Enjoy incredible depth and a sharp, full HD 1080p picture from a leader in 3D technology (3D Active Glasses will be required, sold separately). Plus, the technologies that make a great 3D HDTV make for even better 2D programming.Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you'll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design. The first thing I can tell you is that this TV is solid. I felt quite satisfied with the build quality (a bit of cheap plastic on the back, but I have yet to find a LED LCD HDTV that didnt have that feeling). Unlike the previous EX series HDTVs, the bevel on the bottom which looks grey in some pictures is actually a dark black. This was actually a downer for me as I kind of liked the grey strip on the bottom as seen in some EX7xx pictures. I love the menu system, it is a modified version of the 2010 menu system. The 2010 line of Bravia HDTVs made use of the Playstation 3 and PSP menu system to the point where they were practically identical. The EX720, and by my guess all the 2011 models, opted out of the PS3/PSP menu design in favor of a more streamlined version. It grows on you and generally I find it much more visually appealing and easy to navigate. Sony KDL46EX520 95 Sony KDL32BX420 94 Sony KDL22BX320 93 Sony KDL40EX720 92 Sony NSX-40GT1 91 Sony KDL40EX520